Today's success of marketing functions lies in the level of knowledge they have about their buyers' behaviour. This requires deep proximity of thinking between brands and their partners, something only in-housing can achieve.
An in-house agency can speed up your idea generation and bring you faster to market, with full brand coherency and most often, cheaper. But not all companies have full insight into how such an agency is built.
We analyse your needs, spend and desires, and design an agency setup that is customised to your situation.
We know the roles, profiles and processes needed for a professional agency that rivals the best external options.
If you are looking to save, we will tell you how much and where. And if you hope to get more from your marketing budget, we will show you how much bigger your new marketing muscles will be.
These are some of the tasks that we help brands with:
- Needs Analysis
- Asset Management Analysis
- Capability-Level Analysis
- Scope of Services
- Business Case
- Planning and Workload Forecasting
- Mapping of Processes and workflows
- Funding Model Optimisation